Terms of Service

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“Customer”) and Bug Hutch Ltd, a company registered in England and Wales (“Company”, “we”, “us”), governing your access to and use of AdCore AI at adcoreai.com (the “Service”).

By creating an account or using the Service you confirm that you have read, understood, and agree to be bound by these Terms. If you are accepting on behalf of an organisation, you represent that you have authority to bind that organisation.

These Terms are governed primarily by the laws of the State of Delaware, USA, with secondary jurisdiction in England and Wales for users based in the United Kingdom.

AdCore AI provides automated analysis, monitoring, and guardrail enforcement for Google Ads accounts. Features vary by subscription plan and are described on the pricing page at adcoreai.com/pricing.

We reserve the right to modify, suspend, or discontinue any feature of the Service at any time. We will provide reasonable notice of material changes where practicable.

The Service is offered on a recurring subscription basis. Fees are billed monthly or annually in advance, depending on the plan selected at sign-up.

• All fees are stated in USD and are exclusive of applicable taxes
• Taxes (VAT, GST, sales tax) will be added where required by law
• Payment is processed by Stripe using the card on file
• Subscriptions renew automatically unless cancelled before the renewal date
• Upgrading a plan takes effect immediately; you will be charged the pro-rated difference
• Downgrading a plan takes effect at the next renewal date

We may offer a free trial period. No charge is made during the trial. At the end of the trial period your selected plan will activate and billing will begin unless you cancel before the trial expires. You may be required to provide payment details to start a trial.

You may cancel your subscription at any time from your account settings or by emailing support@adcoreai.com. Cancellation takes effect at the end of the current billing period. You retain access to the Service until that date.

We may suspend or terminate your account immediately if you breach these Terms, fail to pay fees after a grace period of 7 days, or engage in conduct that we determine poses a risk to the Service or other users.

All fees are non-refundable except as follows:

• If the Service is unavailable for more than 72 consecutive hours due to our fault, you may request a pro-rated credit for the affected period
• Customers in the EU or UK may be entitled to a 14-day cooling-off period on initial purchase under applicable consumer law; this right does not apply to business customers
• We may issue refunds at our sole discretion in exceptional circumstances

To request a refund or credit, contact support@adcoreai.com within 30 days of the relevant charge.

You agree not to:

• Use the Service in violation of any applicable law or regulation
• Access Google Ads accounts without proper authorisation
• Attempt to reverse engineer, decompile, or extract source code from the Service
• Resell, sublicense, or white-label the Service without our written consent
• Use the Service to harm, defraud, or deceive any third party
• Introduce malware, viruses, or disruptive code into the Service
• Circumvent any usage limits, rate limits, or access controls

The Service connects to your Google Ads account via Google's official API using OAuth 2.0. You authorise us to read and, where guardrails are enabled, modify campaign settings (bids, budgets, pause states) on your behalf.

You remain solely responsible for the performance and compliance of your Google Ads campaigns. AdCore AI is an independent software tool and is not affiliated with, endorsed by, or a certified partner of Google LLC.

AdCore AI does not guarantee any specific advertising outcomes, including but not limited to: reduction in cost-per-acquisition, improvement in return on ad spend, increase in conversions, or reduction in wasted spend.

The Service provides analytical tools and automated controls based on rules and thresholds you configure. Actual results depend on many factors outside our control, including market conditions, ad quality, landing page performance, and Google's algorithm changes.

Any performance figures cited on our website or marketing materials are illustrative examples and not a representation of results you will achieve.

The Service, including all software, design, content, and trademarks, is owned by Bug Hutch Ltd and protected by intellectual property laws. These Terms grant you a limited, non-exclusive, non-transferable licence to use the Service during your subscription.

You retain ownership of your data. You grant us a limited licence to process your data solely for the purpose of providing the Service.

Each party agrees to keep the other's confidential information secure and not to disclose it to third parties except as necessary to perform obligations under these Terms or as required by law.

To the maximum extent permitted by law, Bug Hutch Ltd's total liability to you for any claim arising from or related to these Terms or the Service shall not exceed the fees paid by you in the three (3) months preceding the claim.

In no event shall Bug Hutch Ltd be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, goodwill, or business opportunity, even if advised of the possibility of such damages.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under applicable law.

You agree to indemnify and hold harmless Bug Hutch Ltd and its officers, directors, and employees from any claims, damages, or expenses (including reasonable legal fees) arising from: (a) your use of the Service in violation of these Terms; (b) your violation of any third-party right; or (c) any content or data you submit through the Service.

For disputes arising under these Terms, you agree to first contact us at support@adcoreai.com to attempt informal resolution. If the dispute is not resolved within 30 days, either party may pursue binding arbitration under the JAMS Streamlined Arbitration Rules in the State of Delaware. Class actions and class arbitrations are waived.

Notwithstanding the above, either party may seek injunctive or other equitable relief in any court of competent jurisdiction.

For users based in the United Kingdom, these Terms are governed by the laws of England and Wales. Any disputes not resolved by arbitration shall be subject to the exclusive jurisdiction of the courts of England and Wales.

We may update these Terms at any time. We will provide at least 14 days' notice of material changes by email or in-app notification. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

• These Terms constitute the entire agreement between you and Bug Hutch Ltd regarding the Service
• If any provision is found unenforceable, the remaining provisions continue in effect
• Our failure to enforce any right is not a waiver of that right
• You may not assign these Terms without our written consent; we may assign them freely
• Notices to us must be sent to support@adcoreai.com

Bug Hutch Ltd
Email: support@adcoreai.com
Website: adcoreai.com